The 25 Most-Learned Skills in Chicago (2026)

A data-driven look at what Chicago is learning, and what sets it apart from the rest of America

101,530

Avg. Monthly Searches

50+

Skills Analyzed

9

Categories

25

Top Skills Ranked

2026

Edition

Key Findings

What Chicago Learners Are Prioritizing in 2026

Six standout insights from 101,530 monthly searches across 25 skills and 9 categories in Chicago.

Sports & Safety

9,570

Swimming Beats AI as Chicago's #1 Most-Searched Skill in 2026

With 9,570 monthly searches, swimming ranks #1 in Chicago, surpassing AI, Python, and other tech skills. Over 2,200 of those searches are for infant and toddler lessons, making water safety the biggest driver of learning demand in the city.

Languages

Chicago Searches for Languages 4x More Than the National Average

Nationally, languages account for 2.3% of learning searches, but in Chicago it hits 10.5%. French, Spanish, and Japanese together outperform Music, Academic Subjects, and other non-tech categories.

Chicago Exclusives

3 Skills

3 Skills Rank in Chicago's Top 25 That Don't Appear in National Rankings

AutoCAD, Graphic Design, and Japanese do not appear in national rankings, yet they rank 21st, 24th, and 25th in Chicago — reflecting the city's architectural heritage, creative economy, and Japanese-American community.

Hobbies

Chicago's Cooking Learners Are 5x More Likely to Pursue Professional Training

14% of Chicago's cooking learners are pursuing advanced culinary training, nearly 5x the national average of 3%. With 300,000 restaurant industry workers, the kitchen is both a professional destination and a personal passion.

Academic Subjects

880

A Single Physics Search Term Generates 880 Monthly Searches in Chicago

The keyword "masters in physics" alone pulls 880 monthly searches in Chicago, outranking entire skill categories in most other cities — driven by Chicago's proximity to Fermilab and Argonne National Laboratory.

Technology

75%

75% of Chicago's Cybersecurity Learners Choose Degrees Over Certifications

Chicago learners in AI, Cybersecurity, and Data Science prefer formal degrees over quick certifications, reflecting high demand for advanced qualifications at employers like Boeing, the Department of Defense, and the CME Group.

Introduction

Chicago has always been a city that works hard and learns harder. It has no patience for half-measures. Whether in a kitchen, a classroom, on a stage, or at a screen, this is a city where skills are taken seriously and credentials are earned, not collected.

The 25 Most-Learned Skills in Chicago (2026) is a data-driven report that reveals exactly what Chicago is learning right now.

We analysed search data from 50+ skills across 9 categories using Google Keyword Planner, covering March 2025 to February 2026, to identify the skills Chicagoans are actively investing in, from professional credentials to personal passions.

The findings confirm some things and upend others. Technology leads, as expected. But Chicago does not chase shortcuts. Its learners consistently choose degrees over quick certifications, a pattern that runs through almost every tech and business category.

Languages account for more than 10% of all searches, four times the national figure. Cooking ranks second, but 14% of those searchers are pursuing professional culinary training, nearly five times the national rate.

And the skill that tops the entire list is not AI, not Python, not anything in tech. It is swimming. Three skills, AutoCAD, Graphic Design, and Japanese, do not appear anywhere in America's national rankings. In Chicago, they do.

What Chicago is learning tells you a great deal about who Chicago is becoming.

Ranked Skills

The 25 Most-Learned Skills in Chicago

After analysing 50+ skills across 9 categories, the following 25 emerged as the most in-demand in Chicago for 2026, based on average monthly search volume.

#SkillAvg. Monthly Vol.Category% of Total
1Swimming9,570Sports
9.43%
2Cooking8,670Hobbies
8.54%
3Project Management8,510Business
8.38%
4Accounting8,230Business
8.11%
5AI7,290Technology
7.18%
6Python Programming6,910Technology
6.81%
7Cybersecurity6,050Technology
5.96%
8AI Tools5,190Technology
5.11%
9French4,990Languages
4.91%
10Spanish4,880Languages
4.81%
11Piano4,510Music
4.44%
12Data Analysis & Data Science4,300Technology
4.24%
13Financial Analysis3,810Business
3.75%
14Singing3,670Music
3.61%
15Photography2,440Hobbies
2.40%
16Mathematics2,420Academic Subjects
2.38%
17Physics1,900Academic Subjects
1.87%
18Java1,440Technology
1.42%
19Soccer1,240Sports
1.22%
20Chemistry1,110Academic Subjects
1.09%
21AutoCAD (2D & 3D)930Architecture & CAD
0.92%
22Basketball910Sports
0.90%
23Drums880Music
0.87%
24Graphic Design870Design & Creative
0.86%
25Japanese810Languages
0.80%

Source: Google Keyword Planner, geo-filtered to Chicago metro area. March 2025 – February 2026.

What Skills Are Chicagoans Learning the Most in 2026?

An in-depth look at each of Chicago's 25 most-learned skills.

1. Swimming

9,570Avg. Monthly Vol.
Sports↑ #6 Nationally

Swimming ranks 1st among Chicago's most-learned skills, topping the city's charts despite ranking only 6th nationally.

No other skill in Chicago's top 25 makes a bigger leap in the rankings. The reason is straightforward: with 26 miles of Lake Michigan shoreline and more than 50 Park District pools, water safety is less a hobby and more a civic priority.

The data's most striking figure is "swimming lessons infant" at 1,600 monthly searches, the single highest keyword in the category. This clearly points to child water safety as the dominant force behind Chicago's swimming demand.

Learner Level Breakdown
Beginner8%
Intermediate85%
Advanced / Professional7%
Swimmer in a competition lane pool
Source: Wiingy

2. Cooking

8,670Avg. Monthly Vol.
Hobbies↓ #1 Nationally

Cooking ranks 2nd in Chicago with 8,670 monthly searches, stepping down from its national #1 position. But the lower volume masks something more interesting than indifference; Chicago has a serious culinary identity.

Nationally, only 3% of cooking searchers pursue advanced training. In Chicago, that figure rises to about 14%, nearly five times higher, reflecting a restaurant industry that employs more than 300,000 people.

Beyond professional ambition, the city's Italian-American roots appear clearly in the data, with around 260 searches. Interest in pasta making, pizza making, and couples-focused cooking experiences together generates over 400 combined monthly searches, turning the kitchen into one of Chicago's most popular date-night activities.

Learner Level Breakdown
Beginner2%
Intermediate84%
Advanced / Professional14%
Fresh ingredients laid out on a chopping board
Source: Wiingy

3. Project Management

8,510Avg. Monthly Vol.
Business↓ #2 Nationally

Project Management ranks 3rd in Chicago with 8,510 monthly searches, closely mirroring its #2 national position (543,510 searches). But the real story lies in how the city approaches the field. In most places, a PMP is a differentiator; in Chicago, it is closer to a baseline expectation.

Project management professional certification generates about 2,900 monthly searches, the largest keyword in the category. The city's advanced learner share reaches 38%, slightly above the national level of 35%, reflecting a corporate landscape dominated by Fortune 500 headquarters where credentials often function as entry requirements.

Google's project management certificate adds another 260 searches, pointing to younger professionals looking for faster and lower-cost pathways into the field.

Learner Level Breakdown
Beginner2%
Intermediate60%
Advanced / Professional38%
Team collaborating around a project board
Source: Wiingy

4. Accounting

8,230Avg. Monthly Vol.
Business= #4 Nationally

Accounting ranks 4th in Chicago, exactly matching its national position, but the data reveals a split economy beneath the consistency.

On one side are corporate professionals pursuing CPA credentials in one of America's largest financial centres. Here, the CPA course dominates with 2,900 monthly searches.

On the other side are Chicago's 100,000+ small businesses building financial skills in-house, reflected in 400+ combined QuickBooks searches. Interest in nonprofit accounting highlights a city with over 10,000 registered nonprofits, where financial accountability is an operational necessity.

Learner Level Breakdown
Beginner2%
Intermediate85%
Advanced / Professional13%
Accountant reviewing financial documents
Source: Wiingy

5. AI

7,290Avg. Monthly Vol.
Technology↓ #3 Nationally

AI ranks 5th in Chicago with 7,290 monthly searches, slightly below its #3 national position (461,990 searches). What makes Chicago distinct is who is driving the demand.

Searches for AI in teaching, AI teacher, and teaching artificial intelligence together generate about 330 combined monthly searches, a notable signal in a city home to Chicago Public Schools, the third-largest district in the United States with more than 330,000 students.

Unlike many cities where AI learners are primarily career changers, Chicago's data suggests that educators are upskilling out of classroom necessity.

Learner Level Breakdown
Beginner28%
Intermediate58%
Advanced / Professional14%
Abstract AI neural network visualization
Source: Wiingy

6. Python Programming

6,910Avg. Monthly Vol.
Technology↓ #7 Nationally

Python ranks 6th in Chicago with 6,910 monthly searches, closely aligned with its #7 national position out of 439,520 total searches.

Python programming course leads with 590 monthly searches, followed by Python tutorial at 480 and Codecademy Python at 210. Beginners represent 42% of learners nationally, signalling strong entry-level demand.

Searches for Python data science course, Python for data analytics, and pandas tutorial connect directly to Chicago's finance and healthcare sectors, where automated data pipelines are replacing manual reporting and making Python proficiency a measurable career advantage.

Learner Level Breakdown
Beginner42%
Intermediate52%
Advanced / Professional6%
Python programming code on a dark monitor
Source: Wiingy

7. Cybersecurity

6,050Avg. Monthly Vol.
Technology↓ #5 Nationally

Cybersecurity ranks 7th in Chicago with 6,050 monthly searches, against a national figure of 419,000. One finding sets Chicago apart: while certifications dominate nationally, the city shows a stronger pull toward formal degrees.

Searches for master's in cybersecurity, online cybersecurity degrees, and related postgraduate programs together account for about 630 monthly searches, nearly 10% of total category volume.

Advanced learners represent 21% of Chicago's cybersecurity audience, higher than typical national patterns. Google's cybersecurity certificate adds around 260 searches, while bootcamps contribute about 110, showing that accelerated and academic pathways coexist rather than compete.

Learner Level Breakdown
Beginner9%
Intermediate70%
Advanced / Professional21%
Cybersecurity digital lock and circuit concept
Source: Wiingy

8. AI Tools

5,190Avg. Monthly Vol.
Technology= #8 Nationally

Chicago's AI tools demand is not about curiosity; it is about workplace survival. Coursera AI courses lead with 320 monthly searches, followed by Google AI credentials with 300+ combined searches, while Microsoft Azure AI certifications add another 100.

Topics like AI prompt engineering, generative AI courses, and ChatGPT training appear consistently across the data. Intermediate learners make up 76% of demand, indicating professionals under pressure to deliver measurable productivity gains at work.

Overall, Chicago records 5,190 monthly searches, matching its #8 national ranking out of 333,140 total searches, making AI tools one of the few skills where the city's learning behaviour closely mirrors national patterns.

Learner Level Breakdown
Beginner13%
Intermediate76%
Advanced / Professional11%
Professional using an AI tool on a laptop
Source: Wiingy

9. French

4,990Avg. Monthly Vol.
Languages↑ #18 Nationally

No city in America searches for French more disproportionately than Chicago, and the data points to one institution driving that demand. The city's active Alliance Française chapter provides an anchor that most American cities simply do not have, pushing French from #18 nationally (out of 72,680 total searches) to #9 locally with 4,990 monthly searches.

Free French learning generates over 400 combined monthly searches, reflecting a cost-conscious learner base, while Duolingo French contributes another 220 searches.

Beginners account for 59% of learners, and interest in business and conversational French shows clear professional intent across Chicago's language learners.

Learner Level Breakdown
Beginner59%
Intermediate34%
Advanced / Professional7%
Eiffel Tower in Paris at golden hour
Source: Wiingy

10. Spanish

4,880Avg. Monthly Vol.
Languages↑ #15 Nationally

When 800,000 residents speak Spanish at home, learning the language becomes less about novelty and more about professional necessity. Chicago moves from #15 nationally (out of 86,320 total searches) to #10 locally with 4,880 monthly searches.

Spanish teacher in Spanish generates 390 monthly searches, the category's most revealing keyword, pointing to learners actively seeking immersion-style instruction. Spanish tutor adds another 110 searches.

Interest in business Spanish and medical Spanish highlights demand from Chicago's healthcare and corporate sectors, where bilingual professionals gain clear career advantages.

Learner Level Breakdown
Beginner55%
Intermediate35%
Advanced / Professional10%
Colourful Spanish architecture and tiles
Source: Wiingy

11. Piano

4,510Avg. Monthly Vol.
Music↓ #10 Nationally

Adults are coming back to the piano in Chicago, and they are not waiting for permission. Adult piano lessons near me and basic adult piano courses generate 80 combined monthly searches, confirming the instrument is no longer just for children fulfilling parents' ambitions.

Piano lessons near me leads the category with 480 monthly searches, accounting for 10.6% of total volume. Beginner piano lessons and piano teacher each contribute 260 searches.

Beginners represent 65% of learners, the highest beginner share among Chicago's music skills, placing piano within the national top 10 for beginner-driven demand.

Learner Level Breakdown
Beginner65%
Intermediate26%
Advanced / Professional9%
Grand piano keys in close-up detail
Source: Wiingy

12. Data Analysis & Data Science

4,300Avg. Monthly Vol.
Technology↓ #9 Nationally

Chicago's data learners are not just upskilling; they are credentialing. Online master's in data science leads with 170 monthly searches, followed by online master's in data analytics with 70 and bachelor's in data science with 50. Institutions like UChicago and Northwestern continue to anchor learner ambitions across the city.

Advanced learners account for 20% of Chicago's data science base. At the same time, practical learning remains active: Python data science course generates 50 searches, while SQL for data analysts adds 20, showing that tool-level skills develop alongside formal qualifications.

In total, Chicago records 4,300 monthly searches, slightly below its #9 national position out of 314,050 total searches.

Learner Level Breakdown
Beginner9%
Intermediate71%
Advanced / Professional20%
Data science analytics dashboard with charts
Source: Wiingy

13. Financial Analysis

3,810Avg. Monthly Vol.
Business↓ #14 Nationally

In the city that hosts the CME Group and Morningstar, financial credentials are not optional; they are expected. BA in finance leads the category with 260 monthly searches, a notable volume for an undergraduate keyword that signals long-term career planning.

Certified financial planner certification follows with 210 searches, while online MS finance adds 110. Intermediate learners make up 87% of the demand, showing that most searchers already have some financial background and are advancing their credentials.

The prominence of the CFP credential reflects Chicago's strong wealth management and insurance sectors, where formal designations act as baseline entry requirements. Overall demand reaches 3,810 monthly searches compared with a national total of 218,190.

Learner Level Breakdown
Beginner4%
Intermediate87%
Advanced / Professional9%
Stock market financial analysis charts
Source: Wiingy

14. Singing

3,670Avg. Monthly Vol.
Music↓ #12 Nationally

In the city that gave the world the Chicago blues and hosts institutions like the Lyric Opera and Second City, vocal training carries cultural weight that goes well beyond casual interest. Voice lessons near me leads with 260 monthly searches, about 7% of total category volume, confirming that in-person instruction remains the preferred format.

Voice coach adds 90 searches, while voice lessons contributes another 110. Intermediate learners account for 53% of the demand, suggesting that many learners already have foundational experience and are refining their skills.

Searches for gospel, classical, and Carnatic vocal appear consistently in the data, reflecting a city where singing traditions span multiple cultural styles rather than focusing only on mainstream genres.

Learner Level Breakdown
Beginner38%
Intermediate53%
Advanced / Professional9%
Singer performing into a microphone on stage
Source: Wiingy

15. Photography

2,440Avg. Monthly Vol.
Hobbies↓ #16 Nationally

Chicago's photography learners are not just taking pictures; a meaningful share are pursuing formal study. Searches for master's in photography and photography degrees push academic interest above the national average of 12%, with advanced learners making up about 12% of Chicago's base.

Photography classes leads with 170 monthly searches, while photography course and photography classes near me add about 90 each. Real estate photography generates 40+ combined searches, reflecting demand from Chicago's active property market.

Interest in wildlife, wedding, street, and sports photography rounds out a niche-driven learner base, against a national category volume of 146,300 searches.

Learner Level Breakdown
Beginner7%
Intermediate81%
Advanced / Professional12%
DSLR camera lens in focus detail
Source: Wiingy

16. Mathematics

2,420Avg. Monthly Vol.
Academic Subjects↓ #13 Nationally

Chicago does not learn mathematics in classrooms; it learns one-on-one. With 2,420 monthly searches and a #13 national position out of 225,180 total searches, the dominant pattern is personal instruction rather than classroom learning.

Searches like math tutors near me, private math tutors, and calculus tutors near me point clearly to a city-wide preference for individual guidance over group or self-paced alternatives.

Intermediate learners account for 78% of demand, while advanced learners represent 19%. Interest in financial mathematics and applied mathematics degrees connects directly to Chicago's finance and technology sectors.

Learner Level Breakdown
Beginner3%
Intermediate78%
Advanced / Professional19%
Mathematics equations on a chalkboard
Source: Wiingy

17. Physics

1,900Avg. Monthly Vol.
Academic Subjects↓ #20 Nationally

Ranking 17th with 1,900 monthly searches, Physics in Chicago is not what it appears on the surface; the intent behind the searches is what makes the city stand out nationally.

Masters in physics alone generates 880 monthly searches, accounting for about 46% of total category volume, making it the dominant keyword by a wide margin. Advanced learners represent a striking 75% of Chicago's physics audience, far above typical national patterns across 91,950 total searches.

Interest in quantum physics, astrophysics, medical physics, and nuclear physics appears consistently, reflecting the influence of research universities and major healthcare institutions that drive demand for high-level postgraduate scientific expertise.

Learner Level Breakdown
Beginner4%
Intermediate21%
Advanced / Professional75%
Physics laboratory with scientific equipment
Source: Wiingy

18. Java

1,440Avg. Monthly Vol.
Technology↓ #11 Nationally

Chicago is learning Java from the front end first. JavaScript searches significantly outnumber core Java searches, with JavaScript tutorial leading the category at 140 monthly searches, nearly three times the volume of java tutorial at 50.

JavaScript classes and JavaScript course together account for over 22% of total category volume. Beginners represent 45% of learners, reflecting a strong entry-level pipeline into programming roles.

Searches for Oracle Java certification and Spring Boot show that advanced learners are targeting backend developer paths in Chicago's financial and enterprise technology firms. Overall demand stands at 1,440 monthly searches compared with a national total of 272,880.

Learner Level Breakdown
Beginner45%
Intermediate50%
Advanced / Professional5%
Java programming code on a screen
Source: Wiingy

19. Soccer

1,240Avg. Monthly Vol.
Sports↑ #22 Nationally

The 2026 World Cup is coming to America, and Chicago's search data is already responding. Soccer climbs from #22 nationally (out of 80,740 total searches) to #19 locally with 1,240 monthly searches.

Soccer coach leads with 110 monthly searches, about 8.9% of total volume. Intermediate learners account for 75% of the category, suggesting a strong base of players developing beyond beginner level.

One notable specialist signal is goalkeeper training, generating about 40 combined monthly searches. The trend reflects the position's rising profile ahead of a home-soil World Cup, alongside the growing local presence of Chicago Fire.

Learner Level Breakdown
Beginner20%
Intermediate75%
Advanced / Professional5%
Soccer players competing on a grass pitch
Source: Wiingy

20. Chemistry

1,110Avg. Monthly Vol.
Academic Subjects↓ #17 Nationally

Chemistry ranks 20th in Chicago with 1,110 monthly searches, slightly below its #17 national position out of 237,010 total searches. Anchored by institutions such as University of Chicago, Northwestern, and the Illinois Institute of Technology, chemistry learning in the city is largely tied to research-focused academic pathways.

Chemistry master's leads the category with 170 monthly searches, about 15.3% of total volume, while advanced learners represent 21% of Chicago's chemistry audience.

One unexpected signal appears in the data: lessons in chemistry novel generates around 70 monthly searches, making a bestselling novel the third most influential driver of chemistry-related learning interest in this research-intensive city.

Learner Level Breakdown
Beginner1%
Intermediate78%
Advanced / Professional21%
Chemistry laboratory glassware and equipment
Source: Wiingy

21. AutoCAD (2D & 3D)

930Avg. Monthly Vol.
Architecture & CAD★ Chicago Exclusive

AutoCAD does not appear in the national top 25 at all, but in Chicago it functions as a professional baseline. One of only two Chicago-exclusive skills in the entire study, its presence reflects a city identity built on architecture and large-scale construction.

AutoCAD certification leads with 70 monthly searches, accounting for about 7.5% of total volume. Intermediate learners represent 75% of the category, suggesting most searchers already have foundational design experience.

Interest in AutoCAD Revit certification and Civil 3D confirms that learners are targeting the specific credentials required by Chicago's architecture firms, engineering consultancies, and major infrastructure projects.

Learner Level Breakdown
Beginner10%
Intermediate75%
Advanced / Professional15%
Architectural blueprint drafting with tools
Source: Wiingy

22. Basketball

910Avg. Monthly Vol.
Sports↓ #19 Nationally

In the city of six Bulls championships and legendary neighbourhood courts, Chicago takes basketball skill development seriously. Basketball coach and basketball camps each generate 140 monthly searches, together accounting for about 30% of total category volume, the highest combined keyword share of any sport in Chicago's top 25.

Searches for personal basketball trainer and one-on-one training show that structured, individual coaching drives demand more than group formats. Intermediate learners make up 74% of the category, highlighting a strong focus on skill improvement.

Chicago records 910 monthly searches compared with a national figure of 92,020, reflecting a city where competitive improvement defines the motivation to train.

Learner Level Breakdown
Beginner24%
Intermediate74%
Advanced / Professional2%
Basketball on an indoor hardwood court
Source: Wiingy

23. Drums

880Avg. Monthly Vol.
Music↓ #21 Nationally

Chicagoans are not just learning drums; they are looking for instructors rooted in the city's own traditions. Chicago drum lessons generates about 40 city-specific monthly searches, making it one of the few location-specific keywords across all 25 skills in the study.

Drum lessons and drum lessons near me each generate around 140 monthly searches, together accounting for nearly 32% of total category volume. Beginners represent 58% of Chicago's drum learners, the highest beginner share among music skills in the top 25.

Overall demand reaches 880 monthly searches, compared with a national total of 194,280 searches.

Learner Level Breakdown
Beginner58%
Intermediate34%
Advanced / Professional8%
Drum kit set up in a recording studio
Source: Wiingy

24. Graphic Design

870Avg. Monthly Vol.
Design & Creative★ Chicago Exclusive

Graphic Design does not appear in the national top 25, but in Chicago it is clearly a career investment. One of only two Chicago-exclusive skills in the study, the category shows strong interest in formal education rather than casual learning.

Degree-related searches alone, including graphic design degree (70), online graphic design degree (50), and graphic design colleges (30), account for about 17% of total searches, nearly double the beginner share of 7%.

Graphic design course leads the category with about 170 monthly searches, close to 20% of total volume. In a city with one of the largest concentrations of advertising agencies in the United States, the pattern signals clear professional intent.

Learner Level Breakdown
Beginner7%
Intermediate81%
Advanced / Professional12%
Graphic designer working on a digital tablet
Source: Wiingy

25. Japanese

810Avg. Monthly Vol.
Languages★ Chicago Exclusive

Japanese ranks 25th in Chicago with about 810 monthly searches and does not appear in the national study at all, making it an exclusively Chicago entry. With one of the largest Japanese-American communities in the Midwest and a growing presence of Japanese corporations, the language is often learned with a clear professional purpose.

Japanese English teacher, Japanese language classes, and Japanese classes each generate around 70 monthly searches. Beginners represent 55% of learners, showing steady entry-level interest.

Advanced learners account for about 10%, reflecting professionals aiming to bridge language gaps across Chicago's expanding corporate and educational sectors.

Learner Level Breakdown
Beginner55%
Intermediate35%
Advanced / Professional10%
Traditional Japanese torii gate at shrine
Source: Wiingy
Category Distribution

Top 25 Chicago Skills by Category and Their Distribution

Grouping the top 25 skills into broader categories reveals the dominant themes shaping learning demand in Chicago and how they compare to national figures.

Data Window: Mar 2025–Feb 2026Last Updated: March 2026Source: Google Keyword Planner

Chicago Search Volume by Category

Share of total 101,530 average monthly searches across 9 skill categories.

Source: Wiingy

Chicago vs. National: Category Share

Side-by-side comparison of Chicago's category share (%) against the national benchmark.

N/A categories (Architecture & CAD, Design & Creative) excluded from national comparison.

Source: Wiingy

CategoryNo. of SkillsTotal VolumeChicago %National %Distribution
Technology631,18030.7%33.0%
30.7%
Business320,55020.2%20.2%
20.2%
Sports311,72011.5%10.0%
11.5%
Hobbies211,11010.9%11.8%
10.9%
Languages310,68010.5%2.3%
10.5%
Music39,0608.9%11.4%
8.9%
Academic Subjects35,4305.3%8.9%
5.3%
Architecture & CAD19300.9%N/A
0.9%
Design & Creative18700.9%N/A
0.9%
Source: Wiingy

Key Category Insights

6 Skills, 30.7% of All Searches: Why Technology Still Dominates What Chicago Wants to Learn

Six tech skills — including AI, Python, Cybersecurity, and Data Science — account for 30.7% of Chicago's total search volume, just below the national figure of 33.0%. What sets Chicago apart is the degree-first mentality: where Americans broadly favour fast certifications, Chicago's tech learners are consistently searching for master's programmes and formal credentials, reflecting a corporate landscape that still rewards institutional qualifications.

3 Skills, Zero Surprises: Why Chicago's Business Learners Keep Chasing the Same Three Credentials

Project Management, Accounting, and Financial Analysis together account for 20.2% of Chicago's learning volume, exactly matching the national figure. The PMP, CPA, and CFP dominate the keyword data, pointing to a city where professional designations are a baseline expectation in boardrooms from Boeing to Morningstar.

Swimming Ranks #1, Sports Hits 11.5%: Chicago Trains Harder Than the Rest of America

Swimming, Soccer, and Basketball combine for 11.5% of Chicago's volume, ahead of the national figure of 10.0%. Swimming's #1 position — driven by Lake Michigan safety culture — and Soccer's World Cup momentum give this category a local urgency that the national data simply does not capture.

Cooking Ranks #2 With 5x More Advanced Learners Than the National Average

Cooking and Photography account for 10.9% of total volume, close to the national 11.8%. But the comparison masks a meaningful difference: Chicago's cooking searchers are five times more likely to pursue advanced culinary training than the national average, and its photography learners are drawn to architectural and real estate niches shaped by the city's built environment.

From 2.3% to 10.5%: How Chicago Became America's Unlikely Language Learning Capital

French, Spanish, and Japanese combine for 10.5% of Chicago's volume — a remarkable leap from the national figure of just 2.3%. No other category diverges more sharply from the national picture. Chicago's institutional anchors including the Alliance Française, a vast Spanish-speaking community, and strong Japanese-American ties give language learning here a cultural depth that most American cities cannot match.

8.9% and Counting: Why Chicago's Music Scene Produces Learners, Not Just Listeners

Piano, Singing, and Drums account for 8.9% of Chicago's volume, slightly below the national 11.4%. But the search data tells a richer story: Chicago drum learners seek out city-specific instructors by name, singers pursue gospel and Carnatic traditions alongside mainstream styles, and the city's jazz infrastructure shapes piano demand in ways no algorithm fully captures.

880 Monthly Searches for a Single Degree: What Fermilab Does to a City's Academic Ambitions

Mathematics, Physics, and Chemistry represent 5.3% of Chicago's volume, below the national 8.9%, but the quality of intent stands out. Physics alone generates 880 monthly searches for master's programmes — a figure directly shaped by Fermilab and Argonne. Chicago does not just study STEM subjects; it builds careers in them.

Not in America's Top 25: The Two Skills That Only Make Sense in Chicago

AutoCAD (2D & 3D) at #21 and Graphic Design at #24 both sit entirely outside the national top 25. AutoCAD's presence is a direct reflection of Chicago's construction boom and architectural heritage. Graphic Design's presence reflects the School of the Art Institute and a dense commercial creative sector where degree and school searches make up a notably high share of category volume.

Methodology

We identified the 25 most-learned skills in Chicago by analysing search demand data across 50+ skills and ranking by total average monthly search volume within the Chicago metropolitan area.

Data Source

Google Keyword Planner, covering March 2025 to February 2026, geo-filtered to the Chicago metropolitan area.

Skill Selection

50+ skills analysed across 9 categories: Technology, Business, Languages, Sports, Music, Hobbies, Academic Subjects, Architecture & CAD, and Design & Creative.

Ranking Method

Skills ranked by total average monthly search volume in Chicago. National rankings drawn from Wiingy's The 25 Most-Learned Skills in America (2025) for direct comparison.

Minimum Volume

Only keywords with a minimum of 50 average monthly searches were included, ensuring data represents genuine, sustained learning intent rather than noise.

Learning Intent Keywords

We included only keywords reflecting genuine educational commitment. Qualifying patterns included:

[skill] course[skill] certification[skill] bootcamp[skill] tutor[skill] degree[skill] training[skill] classes

Casual queries, branded tools, and ambiguous or entertainment-driven searches were excluded.

Learner Level Classification

Keywords grouped into three tiers

Tier 1

Beginner

Introductory courses and foundational tutorials

Tier 2

Intermediate

Certifications, bootcamps, and structured programmes

Tier 3

Advanced / Professional

Degrees, master's programmes, and elite credentials

Limitations

  • Search volume as a proxy: Data reflects learning intent, not actual enrolment or course completion.
  • Google Keyword Planner thresholds: Google rounds low-volume keywords, meaning some niche skills may be underrepresented.
  • Minimum volume filter: Keywords under 50 average monthly searches were excluded, which may omit early-stage learning trends.
  • Chicago metro scope: Data covers the broader Chicago metropolitan area and may not reflect the city in isolation.
  • 12-month snapshot: Findings cover March 2025 to February 2026 only and may not reflect shifts beyond this period.
  • Learner level classification: Beginner, Intermediate, and Advanced groupings are based on keyword intent and involve a degree of interpretive judgement.
  • No demographic data: Search data does not capture the age, income, or motivation of the searcher.
  • National comparison: National benchmarks use both Ahrefs and Google Keyword Planner, so minor methodological differences may affect direct comparisons.

Conclusion

Chicago is a city that learns with purpose.

Every city searches for tech skills. Every city searches for business credentials. What sets Chicago apart is the consistency of intent underneath all of it. Whether pursuing a master's degree in physics, a culinary school programme, or a Japanese language class, Chicago's learners are not dabbling. They are committing. The data does not show a city chasing trends. It shows a city that knows what it wants and goes after it seriously.

And then there is everything the national picture simply does not capture. The languages that surge four times beyond the national average. The swimming lessons are rooted in 26 miles of shoreline. The skills like AutoCAD, Graphic Design, and Japanese that feel not just present in Chicago's rankings but completely inevitable.

A ranking tells you what a city is learning. The gaps between Chicago and the rest of America tell you who Chicago actually is.

Chicago has always been a city that builds things. The data suggests it is just as determined to build the people who build them.

Wiingy Research Team

The Wiingy Research Team includes Shifa as the Lead Researcher, along with Research Analyst Sharanya. Together, they focus on data-driven studies that uncover emerging trends and meaningful insights. Their collaborative research plays a key role in guiding Wiingy's innovation and strategy.

Each member brings unique expertise, curiosity, and analytical thinking to the team. Through their work, the team continues to strengthen Wiingy's research foundation and impact.

Their insights drive the development of new initiatives and inform data-backed decisions that shape Wiingy's future. By staying ahead of industry trends, they ensure Wiingy remains a leader in the evolving education landscape.

Shifa – Lead Researcher

Research Team

Shifa

Lead Researcher

Sharanya – Research Analyst

Research Team

Sharanya

Research Analyst

About Wiingy

Wiingy is a top-rated tutoring marketplace that connects school students, college students, and young adults with over 4,500 expert-vetted tutors for 350+ subjects including coding, math, science, computer science, AP, test-prep, language learning, and music. Moreover, Wiingy's CoTutor AI application turns live lessons into engaging podcasts & review tools.

We are committed to providing our students with the highest quality education possible. We vet each tutor meticulously. Our tutors are highly qualified and experienced, and most importantly they are passionate about helping students learn.

In addition to our paid lessons, we also offer a number of free resources, including web tutorials, practice problems, and study guides. We believe that everyone should have access to high-quality education, regardless of their financial situation. Since our inception, we have helped over 20,000 students across 50+ countries reach their learning goals. Find out more at Wiingy.com.